In the whirlwind of digital transformation, AI is no longer just a fancy gadget—it’s the MVP of brand-customer interactions. Until recently, generating consistent AI characters was like rolling the dice; each prompt gave you a different face, making storytelling a nightmare for marketing, training, or internal communications. But now, with platforms like Midjourney and Leonardo.ai introducing character consistency, we can keep the same character across different scenes—whether they’re in a library, riding a bicycle, or at the office. This breakthrough is a game-changer for businesses. Let’s dive into why character consistency is crucial for your success.

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The Role of AI in Modern Business

Artificial Intelligence has revolutionised industries from healthcare to finance by automating tasks, analysing vast amounts of data, and making decisions. According to McKinsey & Company, AI could potentially deliver an additional global economic output of $16 trillion by 2030.

Yet, one impactful, often overlooked aspect is AI’s role in enhancing customer experience through consistent character portrayal. This isn’t just about having a friendly chatbot; it’s about creating cohesive, reliable interactions that build trust and loyalty.

Inconsistent character generation makes it very difficult to run business campaigns and apply storytelling to an initiative

Building Trust Through Consistency

Trust is the cornerstone of any successful business relationship. When customers consume content created by your AI, they expect consistency. If your AI character looks different or behaves inconsistently in various videos or images, it leads to confusion and mistrust. Consistent AI character portrayal ensures that customers know what to expect, fostering a sense of reliability and security.

Enhancing Customer Experience

A consistent AI character significantly enhances the customer experience. Imagine a scenario where a customer engages with your AI-driven content across multiple platforms—social media, your website, and your mobile app. If the AI character maintains a consistent appearance, tone, and style across these channels, the customer experience is seamless and cohesive. This consistency makes interactions pleasant and efficient, leading to higher customer satisfaction.

Strengthening Brand Identity

Your AI character is an extension of your brand. Just like your logo, colour scheme, and messaging, the AI’s personality should reflect your brand’s identity. A consistent AI character helps reinforce your brand’s voice and values, making your brand more recognisable and memorable. Whether your brand is quirky, professional, or compassionate, your AI should consistently embody these traits.

Improving User Engagement

Consistency in AI characters boosts user engagement. When users feel comfortable and familiar with your AI-driven content, they’re more likely to engage frequently. This increased interaction provides more data, further refining and personalising the AI, creating a positive feedback loop of continuous improvement.

Case Studies and Examples

Leonardo AI: Character Consistency in Action

Leonardo.ai showcases how character consistency can be maintained across different platforms and scenarios. Their “Leonardo Character Reference” tool ensures AI characters maintain consistent attributes, behaviours, and styles. This not only helps in creating a unified customer experience but also strengthens overall brand identity by aligning every interaction with the brand’s core values.

Image source: Leonardo.ai

In my opinion, after several tests in real projects with clients, Leonardo.ai’s character consistency is good if you need to produce only a few scenes. I say this because while the features of the character stay very true to the original, they don’t change much in terms of expression or emotion, and this can make the viewer get very bored, very quickly.

Midjourney: Crafting a Cohesive AI Narrative

Midjourney focuses on providing a seamless AI experience that aligns with brand storytelling. By using sophisticated AI models, Midjourney helps businesses create AI characters that are consistent in behaviour and deeply integrated into the brand’s narrative. This approach ensures that every customer interaction feels like a part of a larger, coherent story.

In Midjourney, the command to achieve character consistency is –cref, known as Character Reference, allowing you to maintain the same character attributes across different scenes effortlessly.

Image source: Midjourney

Based on our tests, Midjourney can create more complex scenes with different emotions and camera angles; however, it’s more difficult to control and it takes a few ‘re-rolls’ to get the character right.

Practical Applications for Businesses

Marketing

Consistent AI characters can be used to create a cohesive marketing campaign. By maintaining a unified voice and appearance across all marketing channels, businesses can ensure that their message is clear and consistent. This helps in building a strong brand image and fosters customer trust.

Communication

In internal communications, a consistent AI character ensures that employees receive the same level of engagement and information regardless of the platform they use to consume content. This consistency helps in conveying messages more effectively, making HR communications more relatable and engaging for colleagues. Whether it’s for company announcements, training videos, or internal newsletters, a consistent AI character can enhance the clarity and impact of your internal communications.

Training

For internal training purposes, consistent AI characters can be used to provide uniform training experiences for employees. An AI character that embodies the company’s values and policies can effectively communicate these to new hires, ensuring that everyone is on the same page.

Conclusion

In a world where customer experience can make or break a business, ensuring your AI character is consistent is not just a nice-to-have—it’s a necessity. By maintaining a consistent AI character, businesses can build trust, enhance customer experiences, strengthen brand identity, and improve user engagement. As you integrate AI into your business strategy, remember: that consistency is key. Your customers (and colleagues) will thank you for it.

Final tip

If you want to know how to make any AI generated image look like a real photograph, watch this video until the end.

#AI4Business #DigitalTransformation #CustomerExperience #BrandIdentity #UserEngagement